Top 3 Data Strategy Mistakes (and How To Avoid Them) – Part 5 of 5

In Part 4 of this series I explained that including details on “how” your Data Strategy will be achieved is critical to making it effective.  In this final post, I wrap-up the three most common mistakes and ask: what are the lessons we can take from them and how might you apply them to your Data Strategy, now?

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Bringing it all together

In summary, the Top 3 Data Strategy Mistakes (and How To Avoid Them) are:

Mistake #1: Unclear (or missing) Business Outcomes - Always start your Data Strategy with a clear articulation of what your Business is trying to achieve and map every recommendation to whatever those target outcomes are.

Mistake #2: Unbalanced or Biased Capability Mix - Make sure the broad range of potential Data capabilities are considered and recommendations are aligned to Business Outcomes with clear rationale explored and explained.

Mistake #3: Missing the "How" - The inclusion of practical steps to deliver the Strategy, including how it will be measured, is a critical component that moves your document from a glorified Vision statement to something that can be executed to deliver business value.

Applying these lessons to your Data Strategy now

  • Are you working on a Data Strategy now?  If so, is there anything in this series of posts that you could use to improve the one you’re working on?
  • Are you struggling to implement your Data initiative?  If so, have you considered looking back at your Data Strategy and considering whether you’ve made any of these mistakes?  Could the lessons here help you move to a more successful place?
  • For Data Professionals: have you seen a Data Strategy with any of these characteristics, or are there any other common mistakes that you’ve seen people make, that you think should have made the top list?


I hope you’ve found this series of posts on Data Strategies interesting and useful.  I’d love to hear any feedback that you have: is there anything you agree or disagree with?  Is there anything you’ve found particularly helpful or anything that could be clearer?

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